Apply For Online MBA In Marketing

One of the most popular and dynamic postgraduate management programs is MBA in Marketing, which is offered to students that want to pursue a successful career in branding, sales, advertising, digital marketing, market research, and strategic management. Marketing has become an essential factor in the management of an organization in a more competitive and consumer-focused business world in generating the value of brands and increasing revenues. This program is aimed at comprehending consumer behavior, market trends, brand management, digital platforms, as well as, strategic marketing decision-making. It is a mix of theory with exposure to practicalities in the form of case study, live projects, internship and interactions within the industry. MBA in Marketing prepares students to be analytical, creative and communicators and this qualification makes them very marketable in the FMCG, IT, e-commerce, retail, media, banking, and consulting industries.

• Course Duration: 2 years (4 semesters)
• Degree Type: Postgraduate Professional Degree
• Specialization: Marketing Management
• Learning Approach: Case studies, projects, presentations, internships
• Skill Development: Communication, persuasion, data analysis, creativity
• Industry Exposure: Brand campaigns, digital tools, market research

• The candidates should possess a Bachelor degree (10+2+3) in a known university.
• An overall minimum of 50% is needed (45% on reserved categories).
• Arts, Commerce, Science, Engineering or Management students can apply.

The charges of MBA in Marketing differ greatly, based on the kind of institution, facilities, knowledge and placement services. The amount of program fee in government and public universities usually begins with approximately INR 94,000 to INR 3,15,000. The stronger the institutions are in terms of their industry tie-ups, advanced infrastructure, global exposure and their strong placement history, the higher they are bound to be in the fee structure. The program is available to students with wide financial backgrounds because many of the colleges provide flexible installment plans, education loans and merit-based scholarships. The payoff is usually high considering strong career development and earning potential in the marketing positions.

MBA in Marketing graduates have very good placement opportunities in various industries as the marketing professionals are required universally. The vast majority of management institutes have their own placement cell where they hold campus recruitment drives, corporate presentations, mock interviews, resume building workshops, and internship programs. Roles of students are connected with sales management, brand strategy, digital marketing, market research, business development, and customer relationship management. The course internships provide the students with hands-on exposure and tend to result in pre-placement offers. As digital marketing and e-commerce continue to increase in popularity, the need for talented marketing experts is also expanding remarkably.

Top Recruiters for MBA in Marketing Graduates

• Hindustan Unilever (HUL)
• Procter & Gamble (P&G)
• ITC Limited
• Amazon
• Flipkart
• Tata Consultancy Services (TCS)
• Infosys
• Accenture
• Deloitte
• ICICI Bank
• HDFC Bank
• Reliance Industries
• Aditya Birla Group
• Byju’s
• Google

Marketing Manager: Organizes and implements marketing programs that will market products and services. Manages promotions, positioning and customer interaction.

Brand Manager: This position is an official charged with the responsibility of creating and sustaining the image and identity of a brand. Branding strategy, advertising and positioning.

Sales Manager: Manages sales teams, formulates goals and devises strategies aimed at maximizing revenue. Laid emphasis on customers acquisition and retention.

Digital Marketing Manager: This role deals with online marketing platforms, including social media platforms, search engine optimization, search engine marketing, email marketing, and content marketing. Promotes brand awareness and acquisition of leads on the internet.

Market Research Analyst: Gathers and analyzes market data in order to learn the behavior of consumers and the trends of markets. Assists companies in making sound marketing choices.

Business Development Manager: It identifies new business opportunities, partnerships and markets. Provides a significant input in the company growth and expansion.

Advertising and Media Planner: Strategy/plans advertisement and determines media outlets to use. Establishes successful access to marketing campaigns to target markets.